Hospitality Consulting

We help investors build hospitality assets that perform — and endure.

From asset search and concept creation to F&B strategy and operator partnerships. Based in London and Milan, operating across Europe, the Middle East, and Asia.

Start a conversation See our work

20+

Years in hospitality

10+

Countries worked in

Languages spoken

心

"Hospitality is not just service.
It is the art of making people feel."

What we do

Four core disciplines — often combined across a single engagement. We work with private investors, family offices, and hospitality asset owners at every stage of development.

01 — 04

Asset search & feasibility

Identifying and evaluating high-potential hospitality properties for private and institutional investors. Market intelligence combined with deep sector intuition.

→

02 — 04

Concept & brand creation

Developing distinctive hotel and F&B concepts rooted in story, place, and commercial logic. From positioning and naming to guest journey design.

→

03 — 04

F&B strategy & curation

Building dining and bar experiences that become destinations in their own right. Chef partnerships, menu development, concept design, and revenue strategy.

→

04 — 04

Operator & brand partnerships

Connecting assets with the right operators, brands, and talent. Alignment-first — every partnership is structured to enhance both guest experience and investment performance.

→

Selected work

F&B Strategy

Luxury hotel, Costa Smeralda — F&B strategy & restaurant selection

Full F&B strategy and restaurant concept selection for a luxury property on Sardinia's Costa Smeralda. Scope included dining concept development, chef and operator selection, menu positioning, and alignment with the property's high-end international clientele.

Italy

Luxury coastal market

Asset Search

International hospitality fund — asset search, Italy

Mandated by a large international hospitality fund to identify and evaluate acquisition targets across the Italian market. Delivered a curated pipeline of hotel assets aligned with the fund's investment criteria, location strategy, and return profile.

Italy

Institutional mandate

Asset Disposal

Hotel group, Southern Europe — asset sale advisory

Advised on the sale of a single asset from within a portfolio of hotels in Southern Europe. Scope included asset positioning, buyer identification, and transaction support — ensuring the disposal aligned with the group's broader strategic objectives.

S. Europe

Portfolio transaction

F&B Repositioning

Hotel, Southern Europe — F&B repositioning

End-to-end F&B repositioning for an established hotel in Southern Europe. Reviewed existing offering, identified commercial and experiential gaps, and developed a revised dining strategy — including concept refresh, supplier relationships, and revenue optimisation.

S. Europe

F&B transformation

✦

All projects listed are anonymised at client request. References and further detail are available on request for qualified enquiries.

The team

Kokoro — 心 — is the Japanese word for heart, spirit, and soul. It defines how we work: with strategic rigour and genuine creative sensitivity. We don't just consult. We co-create.

Ivona Grgan

Founder & Managing Partner

Ivona Grgan has never been one thing. Over twenty years she has been a hospitality strategist, a Partner at Berkeley Simmons Leisure, a truffle merchant, a yacht charter founder, and the person behind some of the most elegant wine events in Europe. Today, as founder of Kokoro Hospitality, she brings all of it to bear — advising hotel groups, restaurant operators and private members clubs across the UK, Italy, Spain, the Middle East and Asia on F&B strategy, dining concepts, and the art of making guests feel something. MSc Finance. Diploma in Nutrition. Six languages. London and Milan.

Hotel strategy F&B Finance Development

LinkedIn →

Let's talk

We work with a small number of clients at a time.
If you're exploring a hospitality asset or concept — we'd like to hear from you.

Whether you're at the earliest stage of an investment or ready to develop a concept, we're happy to have an initial conversation — no obligation.

Email ivona@kokorohospitality.co.uk

Based London & Milan

Active in Europe · Middle East · Asia

LinkedIn Ivona Grgan

Start a conversation

Tell us briefly what you're working on and we'll be in touch within 48 hours.